Navigating Skype through the Microsoft acquisition.

Project Goals

Produce a single website presence with split experiences for the personal and business user segments.

Our Role

UX/UI design and art direction.

Skype + Microsoft

When Microsoft acquired Skype, two brands collided, and it became critical to reimagine how to present the Skype offering to both individual and business users within the Microsoft ecosystem. UX uncovered a structural approach that could walk that line, and our design work brought that new content and user-centric strategy to life.

A brand in transition

Design and art direction needed to feel like Skype, but work within the Microsoft brand system. An entire site experience was crafted to prove-out the digital approach best suited for a trailblazer brand in transition.