Design
Design is successful when it resonates with your audience and accomplishes your business objectives.
Beautiful + Effective
Design blends strategy, UX insight, artistry, craft - and a committed focus on creating something that is both beautiful and effective in the service of your marketing objectives.
Our Approach
It's all about the user. If we don’t know something about your users, we ask them. We plan. We test. We design and redesign. We work in the aesthetic style that will best inspire action.
Project planning
We don’t take timelines lightly. We provide our clients with timelines and project plans that are easy to understand and allow for collaborative reviews, feedback and revisions.
Information architecture
Information architecture is all about organizing the pages of a website so users can intuitively find what they are looking for. We create a site map with content suggestions early on in each project to provide clients with a holistic view of our recommendations before any design or development is done.
User research
Successful websites understand and address audience needs. We love to gain first-hand insights by conducting user interviews and research. We apply what we learn to customer journey maps and user personas that guide decision making to ensure a strong user experience.
Content creation
We can help with content strategy, copywriting, photography and other assets needed to make your website shine. We can even train your team and suggest tools to help the process run smoothly.
Wireframing
Wireframing is a great way to come up with multiple website layouts quickly. It gives the client, developer, and designer, an opportunity to walk through the structure of the website without getting sidetracked by design elements such as colors and images.
Interface design
We create clickable design prototypes to help clients interact with page designs before they are developed. Invision prototype software helps us demonstrate mobile and desktop views while tracking edits through its robust comment mode.
User testing
Testing designs with real users can provide critical feedback and insights, allowing for revisions before any costly development work is done. We observe users as they complete key tasks and provide our clients with a comprehensive report on our findings.
Brand identity
Turn Agency can lead the strategic and creative charge towards your next evolution as a brand. Logo design, typographic hierarchies and color palettes, photographic styles, custom patterns and key graphics. Driven by strategy, focused on ensuring that you stand out and above the fray. From surgical refreshes to complete overhauls.
Visual systems
We design visual systems that support and enhance your core visual identity - and then we help you to apply it across all touchpoints. We shape an expanded visual style that ensures your marketing efforts all share a cohesive and sophisticated stand-out look.
Campaigns/advertising
Marketing campaigns deliver your most compelling and urgent messages to your audience. We develop conceptually-driven and results-focused campaigns that live on your website, your social channels, B2B/B2C media and online. Traditional and interactive. Our creative work will make waves across your industry and inspire action aligned to strategy.
