Content strategy + user experience
Has the statute of limitations on un-ironically using the term ‘synergy’ expired yet? Asking for our friends in content strategy and UX design...
Content strategy
Content strategy is the foundation on which we build captivating experiences. It involves not only the editorial and copy-specific aspects of content, but also concerns itself with content’s structure, organization, and delivery.
UX design
UX design is the art of striking a balance between meeting user needs and supporting business strategy. Intuitive interfaces, effortless interactions, and meaningful connections make all the difference online.
Business and customer goals alignment
At the beginning of each project, our focus is on aligning around project and business goals, ensuring they're clear, actionable, and solving the right problems. We also prioritize understanding your users' needs and expectations. By clarifying these goals upfront, we kick off with confidence knowing everyone is on the same page and poised for success, both within the project and in the broader context.
Both content strategy and UX design work streams are built on this foundational understanding.
User research
We conduct primary research through various methods like user surveys, interviews, focus groups, session recordings, and analytics reviews. This provides us with firsthand insights into users' perceptions of your brand and their interactions with it. We identify patterns of behavior, pain points, and opportunities to enhance the user experience. The outcomes include messaging strategies, user personas, and journeys, informing subsequent tasks such as information architecture, wireframing, branding, and visual design.
Content planning
Content planning, though not exactly glamorous, is a critical step in any project. Understanding the current state of your content—its quantity, types, formats, gaps, purpose, and effectiveness in meeting business and user goals—makes future planning much smoother and more impactful, and directly informs both design and development work further downstream in the project.
Information architecture
Information architecture involves organizing, structuring, and labeling content in a way that facilitates navigation, search, and retrieval of information by users. This can take many forms -- site maps, taxonomies, information hierarchies, search interfaces, etc. -- but the goal is always the same: to provide the most intuitive and effortless user experience possible.
User experience design
UX design gathers all the insights collected—business goals, audience needs and behaviors, and the intricacies of the content—and assembles them into preliminary blueprints known as wireframes. Wireframes are the skeletons of web pages, devoid of visual flair like colors or images, but precisely map out the structure and priority of information and functionality on the page.
