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Improving driver safety using machine automation

Project goals

Lytx harnesses the power of video and data to enable fleets to improve safety and compliance. Lytx was in need of a new website that showcased the power behind the Lytx video platform.

Our role

Design language exploration, UX/UI design, content strategy, copywriting, photo direction, front-end development and custom animation.

Exploring a design language for the Lytx

Our partnership with Lytx began by establishing a brand language that visually tells the story of what the software is capable of. Lytx offers cloud-connected dash cameras that provides video evidence with indisputable truth, which helps fleets exonerate their drivers and maintain profits by saving money on insurance claims. The platform itself tracks things like distracted driving, speeding, hard breaking and much more. To help illustrate the idea of video tracking Turn Agency designed neural nets to visually tell the story of fleet tracking using video data. We took the neural net idea even further using animation on the homepage to help further explain the concept.

A refined and progressive digital experience

Turn Agency reorganized the website with a focus around the solutions they provide. Existing customer can find support in the wealth of resources Lytx provides which is all filterable by topic. Prospective customers can learn about the platform or choose to read case studies in any industry they choose.

Responsive, flexible and accessible

The marketing efforts for a company the size of Lytx is no simple affair. The new site integrates with Marketo, Mailchimp, Wistia, LinkedIn, Uberflip and more. With lawsuits targeting business websites over ADA violations on the rise it was the responsibility of Turn Agency to make sure the code was clean, compliant, and fully accessible. With a system as flexible as this, it is certain that Lytx will be the leader in fleet management for years to come.