Spark
Inform. Inspire. Ignite.
Project goals
An hour a week live radio talk show wanted to go bigger without loosing their current investment and fan base.
Our role
Brand identity, development and tone of voice, podcast hosting, User experience maps, final user experience designs and ongoing support for their internal web development team.
Branding that leaves a lot to the imagination.
The smallest spark can lead to the biggest wildfires and that is what this podcast sets out to do with peoples imaginations. The simplicity of this logo captures the metaphor right at the very beginning leaving the outcome unknown.
Analog + Digital. Hello World…
Spark is a successful radio talkshow that also live streams worldwide. We took that successful platform and took it digital by creating an even bigger audience by making it a weekly podcast that went out the same day it aired.