BigPanda

New territory for the leader in automated IT operations.

Project Goals

BigPanda reached out to us in search of design language concepts as well as development services for a new homepage.

Our Role

Brand language exploration, UX/UI design and WordPress development.

Design language concepts

Starting with an audit of all of the competitors within their space, Turn Agency was able to quickly survey the landscape and find ways to help set BigPanda apart. Everyone else was using people-centric stock photography. We helped Big Panda stand out by owning the color blue with a series of patterns and new ways to show off their product. Inspiration was drawn from panda fur and East Asian patterns.

User experience design

BigPanda was not quite ready for a full website redesign, but wanted to utilize their new brand tools. Turn Agency provided them with concepts for a new homepage and case study landing page. Wireframes helped them envision multiple ways to showcase their content.

WordPress support

Implementing the new design into BigPanda’s existing WordPress theme without writing any new templates proved easier than expected, thanks in large part to the Avada Theme Builder already in use on the site. We used Avada page builder’s GUI interface to create new page components, then wrote CSS to extend the site’s existing styles.